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Manhattan Roller Hockey League |
This was a website designed for the brand-new Manhattan Roller Hockey League. They were interested in attracting players sponsored by major corporations so it was important for them to have an online presence that was probably more elegant than the usual roller hockey site. Also, the standings page and the schedule page
had to be updated by the non-technical director of the league. For the standings page, I used an i-frame because this person really wanted to upload an html page (ugh) and for the schedule page he was able to just edit a Word document.
They have been very pleased with the corporate sponsors that have become a part of the league: PricewaterhouseCoopers, Ernst & Young, BDO Seidman, NYU Med... to name a few.
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E-wac News |
| This was a monthly email campaign that I developed for the Washington Athletic Club. The intention of the e-newsletter was to provide the WAC with a timely marketing vehicle that would complement the 64-page full color magazine that required a much longer production lead-time. E-wac news could be produced very quickly allowing for much greater flexibility. Events that needed an extra push could get it. News that affected the membership could be delivered. Special offers made the newsletter popular and well-read. |
| Project name: |
WAC Lobby Kiosk |
| Coming soon. |
| Project name: |
Golf E-Mail |
| This email was sent to all corporate members as well as all prospective corporate members. It was part of a larger membership drive campaign that offered a free round of golf at a reciprocal club. The goals were to communicate information about the WAC Golf Club (also the cover and feature story of WAC Magazine ) as well as remind this group of members and prospects about the reduced initiation fees and dues associated with corporate status. |
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Corporate Welcome
E-mail |
This email was sent to all corporate members as well as all prospective corporate members. Since corporate membership sign-ups tend to be viral, this email was sent to corporate members as they began their membership in the hopes that they would forward it to co-workers. The focus reminded the new member of all of the services available at the WAC. It also listed the discounts available to corporate members.
It was so effective that a new version was designed for the non-corporate prospect with the standard rates listed.
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| Project name: |
Membership Promotion E-mail |
| This email was sent to all prospective members of the Washington Athletic Club alerting them to a 15% discount of inition fees. |
| Project name: |
Aesthetic Laser Center of Seattle |
Aesthetic Laser Center of Seattle needed a website that looked light and airy and elegant. This was my solution.
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| Project name: |
Washington State Neurofibromatosis Families |
| This website is still in the process of being built. The intention of the site was to cater to the NF community, to parents wanting to learn more about their child's newly-diagnosed condition, or people living with NF. It is primarily designed to be informative, impart resources and advertise events and opportunitites to take action. And of course to collect donations! |
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Bridget Preston Portolio Website |
| Graphic Designer, Bridget Preston, needed a website to show her fun side since her portfolio was very corporate. So I designed a site for her (along with a digital illustration of her) that would get across her funky personality while still showing off and not competing with her work. |
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Global Infrastructure Alliance for Internet Safety Fall Summit 2005 |
| This is one of several event registration sites I designed while at US Techs. All of the sites needed to be clean, intuitive, informative and stylistically consistent with current branding of the clients. Really, these sites were nothing to look at, but fantastic exercises in designing easy-to-use web applications. |
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MSN Concierge |
MSN needed a
web application that would be used by their sales staff. This custom application would allow several different levels of access, maintain contact and event information and automate email invitations. It also had to be simple to use and intuitive for the sales person. Nearly all of the content was dynamic, changing with each user.
My role as UI designer was two fold. First, I was responsible for how all of this dynamic content would be organized, the information architecture and the user experience. Second, I had to design the application to match MSN's fun aesthetic. |
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